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May 16, 2008
WINTER PARK RESORT LAUNCHES NEW MOUNTAIN BIKE-SPECIFIC WEB SITE: WWW.TRESTLEBIKEPARK.COM
Media Contacts:
Darcy Morse, Communications Manager: (970) 726-1565
Jenn deBerge, Communications Coordinator: (970) 726-1573
Maryanne Keeney, CGPR: (617) 848-8805
Click here to download Press Release
New Brand – Trestle Bike Park – Reaches Out to a Downhill Mountain Biking Audience
Winter Park, Colo., May 16, 2008 – Starting today, May 16, fans of Winter Park Resort's downhill mountain bike scene will have a new web site to turn to for the latest information on the resort's downhill mountain bike park – Trestle Bike Park. TrestleBikePark.com and Trestle Bike Park are both new names designed by Winter Park Resort to reach out to its specific mountain bike audience. The new web site houses information on trail updates, ticket and pass pricing, events, safety information, maps of the park's 28 miles of trail, and the latest updates on its potential future terrain expansion.
"It was an easy decision to brand our bike park under a name that is less synonymous with winter," said Bob Holme, bike park and youth marketing manager. "Trestle Bike Park continues to evolve with the potential for new trails and with big mountain bike events like Crankworx Colorado. It is important to Winter Park Resort that its messaging reflects this."
Over the past two years, Winter Park Resort's Trestle Bike Park crew has worked hard to upgrade the resort's trail system with fun and sustainable terrain. Pending United States Forest Service approval, Trestle Bike Park stands to gain 20 new trail segments over the next three years, totaling 9.5 miles of new trail. With riders anxious for more information, TrestleBikePark.com offers a single place to visit for the latest construction and approval updates.
TrestleBikePark.com is now live; Trestle Bike Park is scheduled to open on Saturday, June 14, 2008 for Winter Park Resort's official opening day for summer.
For more information, visit www.TrestleBikePark.com. For all media inquiries, contact Darcy Morse at (970) 726-1565 or Jenn deBerge at (970) 726-1573.
ABOUT WINTER PARK RESORT
Winter Park Resort is summer's best escape. Located just 67 miles from Denver, Colorado and surrounded by the Continental Divide, Winter Park Resort provides 360-degree views that are breathtaking as well as a network of over 28 miles of interconnected mountain bike trails and two chairlifts with mountain bike carrier systems. To book your next vacation around the resort's mountain bike race series or Crankworx Colorado, visit www.winterparkresort.com or call Winter Park Central Reservations at 800-729-5813. For more information about mountain biking at Winter Park Resort, visit www.TrestleBikePark.com.
ABOUT INTRAWEST
Intrawest is a world leader in experiential destination resorts. The company has interests in eleven resorts at North America's most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest—a private resort club with nine locations throughout North America. In addition, Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit www.intrawest.com.
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